Unveiling
their new RVL protein powder, MonaVie, the global leader in the health &
wellness products, recently announced their firm commitment to the Indian
market with plans to shortly set up their own manufacturing facility in South
India. RVL completes the international portfolio of products catering to the
health and wellness segment comprising the health juices, energy blends, weight
solutions and health mixes. Targeted at the weight conscious category, RVL
comes packed with all the right nutrients and helps control obesity and weight
management and comes in a convenient powder form in an attractive tin that can
be mixed with milk or water before consuming it.
Following
the ‘Go Global: Think Local’ mantra to the core, MonaVie
recently came out with their India- centric brand – ‘ONE’ and launched products
that suit the Indian palate with ready-to-eat oats, wheat & ragi meal; this
is part of the plan that MonaVie has for India that includes localising the
product portfolio, bringing out affordable range of quality health and wellness
products, collaborating with local food technologists, experts to explore new
possibilities and creating an ecosystem that will help community commerce and
create several successful self-made entrepreneurs.
Already
having subcontracted the manufacturing and packing of the ‘ONE’ range of
products to their local partners in Tamil Nadu near Hosur and Sriperumbudur,
MonaVie has spotted the immense market potential for their products in India
and have definite plans to boost investment of approximately Rs 100 crore into
the India operations over the next 3-5 year time period with most of the monies
earmarked for setting up their own manufacturing facility, customised R&D set
up to localise the product offerings, increase the distribution and logistics
network, training and development of human resources and open up the
possibility of community commerce initiatives.
Speaking
about the investment plans in South India, Raj Lingam, President, South Asia,
MonaVie, said, “The market is quite promising and we are confident of setting
up a manufacturing facility as soon as we scale up our operations here. We have
taken a conscious decision to customize and localise the product offerings from
our stable and the focus will be in bringing out health and wellness solutions
that has a broad customer appeal. In the next 2-3 years time we have earmarked
a budget of around Rs 100 crore for all these expansion activities in India.”
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