Wednesday 28 November 2012

MonaVie to launch India operations


MonaVie, a U.S.-based health and wellness product company, plans to launch its operations in India in May. Randy Larsen, Founder and President (Asia Pacific and Latin America) of MonaVie, told presspersons here on Saturday that the seven-year-old company had presence is several countries. In 18 months, it expected India to emerge as its leading market. The company would launch India operations with five core products and with offices in 10 centres and 100 distribution centres.

The company had spoken to about five manufacturers, mainly in Kerala and Karnataka, and would have two or three manufacturing partners in the country when it started operations here. This would be for wellness and personal care products.

“By the end of 12 months, the company is looking at 30 million dollars to 50 million dollars sales in India,” he said.

With a strong base in the American market, the company looked at India as its next big investment destination. Its health and wellness solutions were expected to gain a principal position in the Indian market. It would have a network of distributors and customers to market its products. MonaVie would start with operations mainly in Kerala, Rajasthan, Tamil Nadu, Andhra Pradesh and Delhi markets.
Source: http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/article2867492.ece

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