MonaVie,
a US-based multi-level marketing company, is planning to invest Rs 100 crore in
manufacturing nutritional energy drinks in India, said Raj Lingam, president
for South
Asia of
the company.
Currently,
Kerala is the biggest market for MonaVie, said Lingam. "Twenty per cent of
our revenues is generated from the state," he revealed. The Indian arm of
the company, headquartered in Chennai, has set up a network of 1.5 lakh
distributors, 12 company owned offices and 150 distribution centres. "The
company is fast expanding in the north, north-east and Tamil Nadu
markets," Lingam said.
Sajiv
Nair, a distributor, said apart from anti-oxidant concentrate drinks, the
company is marketing soya protein supplement, oats meal and products for weight
management. "With the Rs 100 crore investment, it will be able to
manufacture all its products in India," he said.
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